Our mission is to help you discover and do what you love. To do that, we show you personalized content and ads we think you’ll be interested in based on information we collect from you and third parties. We only use that information where we have a proper legal basis for doing so.
We wrote this policy to help you understand what information we collect, how we use it and what choices you have about it. Because we’re an internet company, some of the concepts below are a little technical, but we’ve tried our best to explain things in a simple and clear way. We welcome your questions and comments on this policy.
We collect information in a few different ways:
1. When you give it to us or give us permission to obtain it
When you sign up for or use ADI Supply or an Alert Data Inc site, you give us certain information voluntarily. This includes your name, email address, phone number, profile photo, Pins, comments, and any other information you give us. You can also choose to share with us location data or photos. If you buy something on ADI Supply or an Alert Data Inc site, we collect payment information, contact information (address and phone number) and details of what you bought. If you buy something for someone else on ADI Supply or an Alert Data Inc site, we collect their delivery details and contact information.
If you link your Facebook or Google account or accounts from other third party services to ADI Supply or an Alert Data Inc site, we also get information from those accounts (such as your friends or contacts). The information we get from those services depends on your settings and their privacy policies, so please check what those are.
2. We also get technical information when you use ADI Supply or an Alert Data Inc site
Whenever you use any website, mobile application or other internet service, certain information gets created and logged automatically. The same is true when you use ADI Supply or an Alert Data Inc site. Here are some of the types of information we collect:
Log data. When you use ADI Supply or an Alert Data Inc site, our servers record information (“log data”), including information that your browser automatically sends whenever you visit a website, or that your mobile app automatically sends when you’re using it. This log data includes your Internet Protocol address, the address of and activity on websites you visit that incorporate ADI Supply or an Alert Data Inc site features (like the “Save” button—more details below), searches, browser type and settings, the date and time of your request, how you used ADI Supply or an Alert Data Inc site, cookie data and device data. If you’d like, you can get more details on the types of information we collect in our logs.
Cookie data. We also use “cookies” (small text files sent by your computer each time you visit our website, unique to your ADI Supply or an Alert Data Inc site account or your browser) or similar technologies to capture log data. When we use cookies or other similar technologies, we use session cookies (that last until you close your browser) or persistent cookies (that last until you or your browser delete them). For example, we use cookies to store your language preferences or other settings so you don‘t have to set them up every time you visit ADI Supply or an Alert Data Inc site. Some of the cookies we use are associated with your ADI Supply or an Alert Data Inc site account (including information about you, such as the email address you gave us) and other cookies are not. For more detailed information about how we use cookies, please review our Cookies Policy.
Device information. In addition to log data, we collect information about the device you’re using ADI Supply or an Alert Data Inc site on, including type of device, operating system, settings, unique device identifiers and crash data that helps us understand when something breaks. Whether we collect some or all of this information often depends on what type of device you’re using and its settings. For example, different types of information are available depending on whether you’re using a Mac or a PC, or an iPhone or Android phone. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.
3. Our partners and advertisers share information with us
We also get information about you and your activity outside ADI Supply or an Alert Data Inc site from our affiliates, advertisers, partners and other third parties we work with, or other publicly available sources. For example:
Some websites or apps use ADI Supply or an Alert Data Inc site features such as our “Save” button, or you may install our “Save” button for your browser. If so, we collect log data from those sites or apps. Learn more about these features.
Online advertisers or third parties share information with us to measure or improve the performance of ads on ADI Supply or an Alert Data Inc site, or to figure out what kinds of ads to show you. This includes information about your visits to an advertiser’s site or purchases you made from them, or information about your interests from a third party service, which we might use to help show you ads. Learn more about the types of information advertisers or other third parties share with us.
What we do with the info we collect:
We use the information we collect to provide the Service to you. We commit to showing you content that’s relevant, interesting and personal to you. In order to do that, it’s necessary for us to use your information to:
Identify you when you use ADI Supply or an Alert Data Inc site, and process your transactions.
Recommend Pins, boards, topics or categories you might like based on your activity on ADI Supply or an Alert Data Inc site. For example, if we see you’re into cooking, we may suggest food-related Pins, boards or people that we think you might like or show you food-related ads.
Respond to your questions or comments.
In addition and for similar reasons, we have a legitimate interest in using your information in these ways. It is also fundamental to the nature of the Service we provide. In short, it’s necessary for us to do these things in order to make the Service relevant, interesting and personal to you like we promised, and it’s in both of our interests for us to do that.
We also have a legitimate interest to improve ADI Supply or an Alert Data Inc site, maintain our relationship with you, and protect users. We both benefit when we use your information to:
Suggest other people who have similar interests. For example, if you follow interior design boards, we may suggest interior designers that you might like.
Help your friends and contacts find you on ADI Supply or an Alert Data Inc site, if you agree to this in your settings. For example, if you sign up using a Facebook account, we can help your Facebook friends find you on ADI Supply or an Alert Data Inc site when they first sign up for ADI Supply or an Alert Data Inc site. Or, people can search for your account on ADI Supply or an Alert Data Inc site using your email.
Conduct analytics on who is using ADI Supply or an Alert Data Inc site and what they are doing. For example, by logging how often people use two different versions of a feature on ADI Supply or an Alert Data Inc site, we can understand which version is better.
Improve ADI Supply or an Alert Data Inc site and offer new features.
Send you updates (such as when certain activity, like saves or comments, happens on ADI Supply or an Alert Data Inc site) and news by email or push notification, depending on your settings. For example, we send weekly updates that include Pins you may like. You can decide to stop getting these notifications by updating your settings .
Work with law enforcement and keep ADI Supply or an Alert Data Inc site safe. We may get requests for account information from law enforcement authorities like the police or courts. To find out more about how we respond to law enforcement requests, please see our Law Enforcement Guidelines.
We have a legitimate interest in delivering ads that are relevant, interesting and personal to you in order to generate revenue (providing this Service is expensive!) To further these interests we use the information we collect to:
Decide which ads to show you. For example, if you show an interest in camping tents on ADI Supply or an Alert Data Inc site, we may show you ads for other outdoor products. We customize the ad content we show you by identifying your interests based on your onsite and offsite activities, as well as by using information we receive from ad partners or other third parties. Where we use cookies to identify your offsite interests, we will obtain consent where required as described in more detail below. Where ad partners or other third parties share information with us about you, we rely on the consent they have obtained.
Tell our ad partners how their ADI Supply or an Alert Data Inc site ads are doing, and how to make them better. Some of this information is aggregated. For example, we would report to an advertiser that a certain percentage of people who viewed a Promoted Pin went on to visit that advertiser’s site. In other instances, this information isn’t aggregated. For example, we would let an advertiser know that a particular Promoted Pin has been saved by certain people. To find out more about reporting on Promoted Pins, please visit the Help Center.
Tell our ad partners the types of products you might be interested in. For example, if you create a board dedicated to sneakers, we can tell a retailer that you’re more interested in sneakers than, say, sweaters. This helps us and our ad partners to make sure that the content and ads you see are relevant to you.
We have a legitimate interest in using information we collect to customize your ADI Supply or an Alert Data Inc site experience based on your offsite behavior. For example, if you visit websites that sell electric guitars, we may suggest guitar Pins to you. When we identify your interests based on your offsite behavior with cookies, we will obtain any consent we may need. To find out more about how we use cookies, please see our Cookies Policy.
In addition to the specific circumstances above, we’ll only use your information with your consent in order to:
Send you marketing materials by email, text or push notification, depending on your account or operating system settings. Each time we send you marketing materials, we give you the option to unsubscribe.
Identify your location and customize the content we show you. For example, if we know that you are based in San Francisco, we could show you Pins of local products. You can opt in to this in your device operating system settings.
Allow searching with photos. For example, if you take a photo of a pair of shoes or a piece of furniture you like, you can ask us to show you similar items. You can opt in to this in your device operating system settings.
Tell our ad partners how their ads are doing using the ADI Supply or an Alert Data Inc site tag. The ADI Supply or an Alert Data Inc site tag (a piece of code) delivers insights to us and our ad partners about actions that a person takes on their website after viewing an ad on ADI Supply or an Alert Data Inc site. To learn more about the ADI Supply or an Alert Data Inc site tag, please visit the Help Center.
We’ll also rely on your consent where we use cookies to:
Identify you across different browser sessions. This means if you log into ADI Supply or an Alert Data Inc site from your phone (or any device), we’ll remember that you’re you and you won’t need to enter your login details each time you visit ADI Supply or an Alert Data Inc site.
Show you ads you might be interested in. We use cookies to identify your interests based on your offsite behavior. We do this for existing users and for new users, and it helps us customize the new user experience.
To find out more about how we use cookies, and your choices about how we use them, please see our Cookies Policy.
Transferring your information:
ADI Supply or an Alert Data Inc site is a worldwide service. By using our products or services, you authorize us to transfer and store your information outside your home country, including in the United States, for the purposes described in this policy. The privacy protections and the rights of authorities to access your personal information in such countries may not be equivalent to those of your home country.
For all transfers of your information from the US, ADI Supply or an Alert Data Inc site is certified under Privacy Shield and follows its principles. Learn more about Privacy Shield and the principles.
Where we share information we receive under Privacy Shield with third parties, we’re responsible for making sure those third parties also comply with Privacy Shield, unless we can prove we’re not responsible for the damaging event.
If you are a user in the US and have a question or a complaint about ADI Supply or an Alert Data Inc site and Privacy Shield, please contact us. If we’re not able to resolve the issue, ADI Supply or an Alert Data Inc site will cooperate with the JAMS Arbitration and Mediation Service. This provides an independent dispute resolution service for Privacy Shield complaints in the US. In certain circumstances, and if the dispute resolution process still doesn’t resolve the problem, users in the US may pursue binding arbitration. ADI Supply or an Alert Data Inc site is also subject to the investigatory and enforcement powers of the Federal Trade Commission.
Choices you have about your info:
Our goal is to give you simple and meaningful choices regarding your information. If you have a ADI Supply or an Alert Data Inc site account, many of the choices you have on ADI Supply or an Alert Data Inc site are built directly into ADI Supply or an Alert Data Inc site or your settings. For example, you can:
Edit information in your profile at any time, decide whether your profile is available to search engines, or choose whether others can find your ADI Supply or an Alert Data Inc site account using your email address.
Link or unlink your ADI Supply or an Alert Data Inc site account from other services (like Facebook, Google or Twitter). For some services (like Facebook), you can also decide whether or not to publish your ADI Supply or an Alert Data Inc site activity to that service.
Create or be added to a secret board. Secret boards are visible to you and other collaborators in the board, and any collaborator may choose to make the board available to anyone else. For example, another collaborator can invite someone else to the board, make the board available to an app they use to view ADI Supply or an Alert Data Inc site, or even just take an image from the board and email it to their friends. For more information about secret boards, please visit our Help Center.
Choose whether ADI Supply or an Alert Data Inc site will be customized for you using information from other websites or apps. If you have a ADI Supply or an Alert Data Inc site account and want to control how your offsite data is used to tailor your experience, you can visit your settings and update your “Personalization” preferences. If you don’t have a ADI Supply or an Alert Data Inc site account or don’t want us to customize ADI Supply or an Alert Data Inc site for you when you’re signed out, you can opt out.
Choose whether your purchases on ADI Supply or an Alert Data Inc site will be used to customize recommendations and ads for you. You can view and manage your purchase history by going to “Order history” in your settings and if you hide a purchase from your history, we won’t use it to customize ADI Supply or an Alert Data Inc site for you.
Close your account at any time. When you close your account, we’ll deactivate it and remove your Pins and boards from ADI Supply or an Alert Data Inc site.
Also, we support the Do Not Track browser setting and you can learn more about how it affects our collection and use of offsite data.
In addition to the examples provided above, we offer other choices that you can learn more about in our Help Center.
You also have choices available to you through the device or software you use to access ADI Supply or an Alert Data Inc site. For example:
The browser you use lets you control cookies or other types of local data storage.
Your mobile device lets you choose how and whether your location, photos, advertising identifiers and other data is shared with us.
To learn more about these choices, please see the information provided by your device or software provider.
How and when we share information:
Anyone can see the public pages and posts you create and the profile information you give us. We also make this public information available through what are called APIs (basically a technical way to share information quickly). For example, a partner can study what their most popular Pins are or how their Pins are being shared on ADI Supply or an Alert Data Inc site by using a ADI Supply or an Alert Data Inc site API. Some of the ways we use your information require us to share information with third parties, so we can provide your ADI Supply or an Alert Data Inc site experience, make sure our customization is effective and comply with laws that apply to us. We share your information with:
Other services (like Facebook or Google) when you decide to link your ADI Supply or an Alert Data Inc site account to those services or publish your activity on ADI Supply or an Alert Data Inc site to them. For example, you can choose to publish your Pins to Facebook or Twitter.
Merchants you purchase from on ADI Supply or an Alert Data Inc site. When you buy something on ADI Supply or an Alert Data Inc site using your payment card, we share information necessary for you to make your purchase, such as your payment card information, contact information, and other information about the transaction with the merchant you’re buying from. For example, if you buy something on ADI Supply or an Alert Data Inc site using Apple Pay, your card number isn’t shared with the merchant, but we still share contact and transaction information. We share this information because it’s necessary to make the purchase. The merchants treat this information in the same way as if you had made a purchase from their website directly, which means that their privacy policies and marketing policies apply to the information we share with them. For more information on what we share with merchants, see our Help Center.
Online advertisers and third party companies that we or they use to audit or improve the delivery and performance of ads or content on websites and apps (for example, through Google Analytics). This includes what Pins or ads you were shown on ADI Supply or an Alert Data Inc site and whether or how you engaged with those Pins or ads, or other information about your activity on ADI Supply or an Alert Data Inc site. Learn more about how we share information with online advertisers. To learn more about third party companies that analyze ad performance, please see our Help Center.
Third party companies or individuals that we employ to process information on our behalf based on our instructions and in compliance with this Privacy Policy. For example, we share payment card information with the payment companies we use to store your payment information. We also share data with security consultants to help us get better at identifying spam. Some information we acquire may be collected by third party providers on our behalf.
Law enforcement agencies or government agencies. We only share information if we believe that disclosure is reasonably necessary to comply with a law, regulation or legal request; to protect the safety, rights, or property of the public, any person, or ADI Supply or an Alert Data Inc site; or to detect, prevent, or otherwise address fraud, security or technical issues.
Our wholly owned subsidiaries and affiliates. If we were to engage in a merger, acquisition, bankruptcy, dissolution, reorganisation, or similar transaction or proceeding that involves the transfer of the information described in this Policy, we would share your information with a party involved in such a process (for example, a potential purchaser).
How long we keep your information:
We keep your information only so long as we need it to provide ADI Supply or an Alert Data Inc site to you and fulfill the purposes described in this policy. This is also the case for anyone that we share your information with and who carries out services on our behalf. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we’ll either remove it from our systems or depersonalize it so that we can’t identify you.
Our policy on children’s information:
Children under 13 are not allowed to use ADI Supply or an Alert Data Inc site. If you are based in the EEA or US you may only use ADI Supply or an Alert Data Inc site if you are over the age at which you can provide consent to data processing under the laws of your country or if verifiable parental consent for your use of ADI Supply or an Alert Data Inc site has been provided to us. If you are a parent and you learn that your child is using ADI Supply or an Alert Data Inc site and you don’t want them to, please contact us.
Object to us processing your information. You can ask us to stop using your information, including when we use your information to send you marketing emails or push notifications. If you opt out of receiving marketing messages from us, we may still send you newsletters and updates about your account, such as when another user comments on one of your Pins. We only send you marketing material if you’ve agreed to it, but if you’d rather we don’t, you can easily unsubscribe at any time.
Have the information you provided to us sent to another organization, where we hold this information with your consent or for the performance of a contract with you, where it’s technically feasible.
How we make changes to this policy:
We may change this policy from time to time and if we do, we’ll post any changes on this page. If you continue to use ADI Supply or an Alert Data Inc site after those changes are in effect, you agree to the new policy. If the changes are significant, we may provide a more prominent notice or get your consent, as required by law.
Contact us:
The best way to get in touch is through the Help Center. If you live in the United States, ADI Supply or an Alert Data Inc site, Inc. is responsible for your information. You can contact ADI Supply or an Alert Data Inc site Inc. at 104 Centennial Ln Daytona Beach, FL 32119, USA.
Effective Date June 1, 2018